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Our Story


Since 2012
Our story

The founders of Alexo Property Brokers - two business partners with extensive professional experience in real estate - made a decision in 2012 to sell their established franchise in Cape Town’s City Bowl, and pioneer a completely fresh approach to property sales. The core pillars of Alexo would be built on lessons learnt from the dying model of the traditional real estate agency. The motivation to rethink the agent’s approach to property sales, began with an internal desire to rectify the negative connotation attached to members of our industry; to remind ourselves of who the true client is (the Seller who pays the commission); to challenge the traditional sales methodologies that have been entrenched (and remained unchanged) for decades; and to prioritize business integrity over quick money.

Often when we think about success stories like Google – a single place to search for information about anything; or UBER – a taxi service that owns no taxis; one cannot help but say that in hind sight, the solution was obvious. Simple, but obvious. The creation of Alexo Property Brokers had the same notion – do what feels right, while truly, whole-heartedly putting the Sellers’ needs first. Listen to one’s gut, and hope that one’s moral compass always points to True North.

In the years leading up to the launch of Alexo Property Brokers, many debates were had amongst the founders, their staff, past clients and other professionals in the industry as to how they could break away from the typical tell-you-anything-that-you-want-to-hear to get a mandate or sign an offer, sales approach that is so heavily engrained in the South African real estate industry and its operators.

As our business evolves, we will continue to question everything that we do to ensure that we are operating in the most efficient manner possible, and in the best interests of our Sellers, Buyers, and the public at large. Change had to start with someone, and we sincerely believe that through our interactions with hundreds of Sellers and Buyers each year, our message will spread, and our influence will be felt amongst the communities in which we operate. Hopefully in time, our presence and methodologies will put pressure on other estate agencies to adjust their actions, attitudes and fees for the real benefit of every South African citizen.

We will continue toquestion everything that we do to ensure that we are operating in the most efficient manner possible

Our 3 pillars of strength
Alexo Property Brokers will always provide good, honest and open advice to their clients. We will also communicate to the public the truth of the real estate industry through articles (in the press and online) and through direct communication with our clients.
Alexo Property Brokers’ unique strategies will offer our clients a ‘New Way’ in property sales. These strategies will help to improve the image of the real estate industry through honest property advice, consistent property valuing, more discreet advertising, convenient viewing times for the seller, and more appropriate sales commissions.
Altruism is the unselfish regard or concern for the welfare or benefit of others. Alexo Property Brokers will always remain altruistic in our approach. Our promise is to give true property advice, which is imperative for every seller and buyer in the market today. Alexo Property Brokers also has a strong commitment to real social issues.
To be true to the company philosophy, Alexo’s growth had to be organic - where each and every sales consultant that represents our brand, is hand-picked, and nurtured through extensive in-house training of not only how to be a great sales person, but also how to reflect our core beliefs of TRUTH, INNOVATION, and ALTRUISM through every single interaction that they have with Buyers and Sellers. Most of our consultants are young professionals with no previous real estate experience – meaning that they have not been badly influenced by the bad habits of the industry, are energetic, and keen to build a sustainable, long term career in the business.
Call us on 021 702 32031
Get in contact with one of our agents if you have any questions or are thinking of selling and they will get back to you ASAP.